MaPharmacie is a pharmacy. Everything is here. The green and bright cross, tiles, medicinal plants, mirrors and neon lights. Not an old picturesque and romantic pharmacy, let alone that of a large group, a mere district of pharmacy as one finds at the corner of all the streets, all the cities. Yet some discreet but notable details disturb the surface of things. Sudden nostalgia occupies the space. A memory of what? A memory of what we do not notice: the green and luminous cross, tiling, medicinal plants, mirrors and neon lights. Strange everyday, a super normality of forms welcomes the visitor. Known for his dreamlike and inhabited objects, José Lévy has reduced the gesture here. A fine and sober gesture that goes directly against the brilliant brilliance that such a program could encourage. José Lévy works the commonplaces and is the forgotten archaeologist the details of popular design. Certain offsets, textures and precisely adjusted proportions give a new flavor to the known shapes. From the street, the deliberately empty showcase opens onto a space framed by neons and small blocks of marble, between the pale packaging an infinite grid opens on the walls of the mirror. The little shop then takes a fantastic rhythm, nothing frightening, just the doubt necessary to divert attention, to give scale to banality. Best pharmacy for Monocle Magazine. Winner of the «Shop and design price». Beauty and health section.

MAPHARMACIE